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Digital Marketing Manager (m/w) 100%

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Date: Dec 30, 2020

Location: Aarburg, CH

Company: franke

 

Franke is a world leading provider of products and solutions for residential kitchens and bathrooms, professional foodservice, coffee preparation and semi-/public washrooms established in 40 countries. At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.

 

Franke Coffee Systems is a world leading provider of comprehensive coffee solutions for out of home coffee preparation. The product range comprises superautomatics, semiautomatics and brewers. Delicious coffee makes life more wonderful!

 

This is a fantastic career opportunity for an ambitious person who thrives together with us for more customer-centricity. Help us understand how customers .... Gain relevant customer insights and define possible activity fields by using tools and technology ...internationally and according to market differences. 

 

Key responsibilities 

 

  • Lead all Digital Marketing initiatives and activities and in alignment with the Head of Global Marketing 
  • Lead the Junior Digital Marketing Manager and support this function to enhance skill set and knowledge   
  • Lead the development and execution of a new web journey for Coffee Systems (incl. customer journeys analysis) and maintain this new platform on a proactive and engaging level 
  • Ensure the flawless setting-up, execution and performance-controlling of customer activation strategies alongside value propositions, growth hypothesis, specifically set-up campaigns and KPIs 
  • Leverage emerging platforms to identify and engage with known and new audiences 
  • Facilitate internal resources with validated consumer insights in order to shape and strengthen integrated Marketing & Sales processes 
  • Design and implement multi-channel marketing campaigns for specific customer segments (incl. reporting) 
  • Lead generation: from brand awareness to acquisition (lead generation), trigger setting (CTA), conversion funnel management, lead capturing & nurturing   
  • Touch point management 

 

Key qualifications 

 

  • University degree with a major in marketing or similar 

  • At least 5 years’ experience in digital marketing and marketing automation in B2B environments with demonstrated success defining a digital strategy and building multi-channel marketing capabilities  

  • Profound expertise in defining and executing inbound marketing tactics (owned, paid, earned) 

  • Deep expertise in publishing and distributing target audience specific content 

  • Highly experienced with developing goals and campaigns to drive lead generation, acquisition, user engagement, and brand awareness 

  • Highly qualified in analyzing digital customer and competitor data sets and drawing insightful conclusions for future strategies from the data 

  • Strong communication skills in English (business proficiency) and German  

  • Profound analytical capacity, inquisitive, data driven, works hypothesis driven Strong customer focus and service mindset to support external and internal stakeholders 

  • Flexible, adaptive, eager to learn, proactive  

 

Ready to apply? Make your mark. Join us 

 

We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company. 

 

Timo Bantle, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much. 

Franke Kaffeemaschinen AG 

Franke-Strasse 9  

4663 Aarburg, Schweiz 

 

 

Additional information can be found at: www.franke.com

                         

Important information to all Search Companies and Recruitment Consultants
Franke Group does not accept unsolicited assistance from search companies for employment opportunities. All CVs / resumes submitted by search companies to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.