Market Insights Manager (f/m) 100% - Hybrid

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.

"It’s all about the moment - when our customers put their focus on the final detail, rather than the coffee machine."  

With a strong commitment to putting our customers first, we are willing to expand our marketing team with a new role. The Market Insights Manager plays a pivotal role in shaping strategic decisions through deep market intelligence and product marketing expertise. This position focuses on global analysis of coffee and out-of-home beverage trends, brand equity research in B2B environments, and evaluation of product and communication effectiveness.

Your responsibilities

• Conduct global market analysis on coffee and out-of-home beverage consumption trends
• Maintain continuous monitoring of industry developments, customer behaviors, and competitor moves
• Single point of contact for all market data sources and maintain a centralized repository to ensure systematic storage and accessibility
• Develop and establish a structured Voice of Customer program, systematically leveraging existing data to identify relevant customer needs, trends, and opportunities for improvement
• Design and execute brand equity research programs tailored to B2B environments
• Conduct market research initiatives on product innovation, concept testing, and communication effectiveness measurement, deriving actionable insights for the business
• Develop actionable insights and recommendations for product positioning, messaging, and go-to-market strategies
• Collaborating with global marketing, sales, and regional teams to ensure insights are embedded into campaigns and product launches
• Preparing reports, dashboards, and presentations 

Your skillset

• Marster’s or bachelor's degree in marketing, business administration, or related field
• Minimum +5 years of experience in market research, insights, or strategic marketing roles in a global B2B environment
• Proven Expertise in global trend analysis and brand equity research
• Strong analytical and conceptual thinking combined with hands-on execution skills
• Excellent organizational and project management abilities
• Familiarity with product innovation processes and communication effectiveness measurement.
• Fluent in English; additional languages are a plus
• Teamplayer with strong collaboration skills for cross-functional teamwork

What we offer

• Openness to your ideas, a collegial working atmosphere at all levels and a hands-on mentality
• Innovation, R&D and manufacturing at headquarter
• Member of Swissmem / GAV
• 40 hour week
• Easy access from railway station and highway
• Free parking
• Free coffee drinks from espresso to latte macchiato

A world of opportunities - for our people, and maybe for you?

Danijel Zeravica, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much!