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Market Intelligence Analyst (m/w) 100%

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Date: Dec 30, 2020

Location: Aarburg, CH

Company: franke

 

 

Franke is a world leading provider of products and solutions for residential kitchens and bathrooms, professional foodservice, coffee preparation and semi-/public washrooms established in 40 countries. At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.

 

Franke Coffee Systems is a world leading provider of comprehensive coffee solutions for out of home coffee preparation. The product range comprises superautomatics, semiautomatics and brewers. Delicious coffee makes life more wonderful!

 

This is a great career opportunity for an ambitious person with an analytical and practical approach at the same time. Thrive together with us for more customer-centricity and help us better understand the coffee business, market trends, our competitors, our customers and the end-consumer by providing market, competitive, and customer insights. 

 

Key responsibilities 

 

  • Early Identify trends influencing the coffee culture and understanding consumer’s pattern change by establishing relevant processes, tools and framework  
  • Spot new opportunities and competitive trends via monitoring of the coffee industry and through consumer analysis 
  • Developing a process to systematically gather and summarize competitor’s activities in terms of positioning, new product launches, marketing and social media campaigns, pricing, partner set-up, trade fair participation, etc. 
  • Develop tools and presentations to easily understand the key points of differentiations between Franke’s products and the competition based on benchmarking and regular SWOT analysis 
  • Seek the ‘voice of customer’ by analyzing customer journeys and relevant touch points  
  • Follow closely our existing and potential customers ‘activities and share any information that might be relevant 

 

Key qualifications 

 

  • Bachelor's Degree, Marketing, Market Research field preferred 
  • Strong Excel and Power Point skills and at ease to present to different audiences 
  • Excellent command of English, German is a big plus 
  • Data and hypothesis driven in order to bring input based on facts 
  • Strong communication, coordination and collaboration skills on different hierarchy levels  
  • Team player with flexibility, creativity, openness to new ideas, inquisitiveness and a self-starter mentality 
  • Flexible to travel to sites, client meetings, trainings or conferences as requested and required 

 

Ready to apply? Make your mark. Join us


We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.


Timo Bantle, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much.
Franke Kaffeemaschinen AG
Franke-Strasse 9 
4663 Aarburg, Schweiz

 

 

 

Additional information can be found at: www.franke.com

                         

Important information to all Search Companies and Recruitment Consultants
Franke Group does not accept unsolicited assistance from search companies for employment opportunities. All CVs / resumes submitted by search companies to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.