Marketing Automation & Digital Media Specialist (f/m) 100% - Hybrid

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.

"It’s all about the moment - when our customers put their focus on the final detail, rather than the coffee machine."

With a strong commitment to putting our customers first, we are willing to expand our marketing team with a new function. The Marketing Automation & Digital Media Specialist plays a key role in advancing our customer-centric approach. In this position, you will contribute to analyzing how our customers and prospects interact online and in creating personalized, data-driven digital experiences based on their specific interests, to establish a long-term involvement.

Your responsibilities

• Define and manage audience segmentation to deliver the right messages at each stage of the journey
• Design and execute automated workflows and multilingual e-mail campaigns in Marketing Cloud Account Engagement (Pardot), ensuring alignment with other cross-channel marketing activities
• Safeguard compliance with GDPR and international data privacy regulations while maintaining data integrity
• Coordinate and optimize the global digital media plan by directly managing full funnel digital campaigns with a strong focus on paid search
• Monitor and analyze campaign performance, establish reporting frameworks, and provide actionable insights to stakeholders
• Collaborate with Group Marketing and local teams to align objectives and support global marketing strategies
• Act as marketing key user for the automation platform and support onboarding of new users
• Manage support requests and create user stories
• Drive continuous improvement of marketing automation solutions

Your skillset

• Bachelor’s degree in marketing, business, or related field with minimum +3 years of B2B experience
• Proven knowledge of B2B digital channels and touchpoints to ensure integrated campaign strategies
• Hands-on experience with marketing automation and CRM platforms (ideally Pardot and Salesforce)
• Solid understanding of GDPR and international data privacy regulations
• Ability to design and execute multi-channel B2B media campaigns across all funnel stages
• Experience in defining international media plans and coordinating campaign execution and reporting
• Familiarity with SEA/SEM strategies, KPIs, and performance optimization
• Strong analytical skills with expertise in dashboards, data-driven insights, and continuous improvement
• Fluent in English; German is an advantage
• Teamplayer with strong collaboration skills for cross-functional team

What we offer

• 40 hour week
• Easy access from railway station and highway
• Free parking
• At least 5 weeks holiday
• Staff restaurant
• Free coffee drinks from espresso to latte macchiato

A world of opportunities - for our people, and maybe for you?

We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company. 

Danijel Zeravica, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much.

Contact details