Junior Marketing Manager

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. 

The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

About the job

Are you ready to lead the way in New Product Introductions for the Dutch market? As our Junior Marketing Manager, you'll be at the forefront of coordinating with cross-functional teams, ensuring timely launches and taking direct responsibility for impactful catalog releases. Bring your 2-5 years of product marketing or management experience, coupled with a passion for the kitchen equipment industry, and make a mark in our dynamic environment.

Your tasks

• Lead NPI processes for the Dutch market, coordinating with Category Management, Marketing and Logistics at local, cluster and central levels.
• Take direct responsibility for the timely go-to-market and yearly release of catalogues and product-related support material.
• Support Cluster Category Management by collecting and maintaining up-to-date products and competitors' information.
• Collaborate with National Sales Manager to prepare supporting materials, discuss product features, benefits, marketing plans and after-sales support at commercial meetings and exhibitions.
• Conduct customer training sessions to demonstrate product features, benefits and promote the Franke brand.
• Support the Central Marketing department and Head of Commercial by adapting ATL and BTL materials to local market needs.
• Define and execute the yearly media plan in collaboration with external agencies.
• Manage local marketing spending to optimize resource allocation.
• Oversee Franke’s Netherlands official website and e-commerce portals.

Requirements

Experience:

• 2-5 years of demonstrated experience in product marketing, product management, or trade marketing.
• Minimum bachelor's degree in Marketing or a related field.
• Knowledge of the kitchen and kitchen equipment industry is considered a plus.

Other Skills:

• Fluent English and Dutch - it's a must
• Strong interpersonal communication skills.
• Excellent project management, problem-solving and analysis skills.
• Proven ability to influence cross-functional teams/members without formal authority.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Advanced verbal, written and presentation/communication skills.

What we offer you

• Access to LinkedIn Learning for continuous professional development and skill enhancement.
• Modern office facilities located in the heart of the city, providing a dynamic and collaborative work environment.
• Engaging and challenging projects that offer opportunities to work with high-quality products, fostering professional growth and creativity
• An attractive pension scheme.

Contact details