Marketing Manager Greece

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

About the job

The Marketing Manager is responsible for leading all local marketing, branding, and communication activities within the country. This includes coordinating key digital assets, managing press and media relations, and driving trade marketing initiatives. The role requires a strong understanding of local market dynamics from both consumer and customer perspectives, with insights regularly shared with the central Marketing team.

In addition, the Marketing Manager supports local Sales teams by developing and executing customer-facing communication initiatives. The role involves providing regular updates on marketing and communication activities within the area of responsibility, as well as gathering feedback and input from Sales teams to continuously improve effectiveness.

The Marketing Manager acts as a trusted guide and proactive reference for Sales and the wider local organization, ensuring the brand strategy is consistently and effectively executed at the local level.

This position is part of the country Commercial organization, reporting directly to the Country Commercial Head, with a dotted-line reporting relationship to the Global VP Marketing & Digital.

Your tasks

• Partner closely with the central Marketing team to develop and execute country-level marketing and communications strategies, leveraging global content and adapting it for local activation
• Ensure brand guidelines are consistently applied across all channels, touchpoints, and target audiences
• Co-create marketing campaigns, press releases, and the social media editorial calendar
• Own local digital platforms, including the country website, e-commerce (if applicable), B2B portal enhancements, as well as POS materials and the annual Franke catalogue
• Provide local market insights and a strong country perspective to support consumer-focused planning and strategy development
• Keep showrooms up to date with the latest products and innovations, showcasing HS capabilities in collaboration with central and local product teams
• Plan and deliver local events, prioritizing owned spaces (showrooms) and leveraging global guidelines and communication assets
• Work closely with cluster Product Management to coordinate new product launches and ensure communication assets are delivered on time
• Act as a brand ambassador, internally and externally, safeguarding brand equity and ensuring strict adherence to brand guidelines
• Monitor competitors’ marketing and PR activities, gathering consumer insights and trends to create differentiated and relevant communication
• Manage and optimize the local marketing budget to maximize impact

Requirements

• Bachelor’s or Master’s degree in Marketing or a related field
• Minimum 5 years of relevant marketing experience, ideally within a global or international environment
• Strong customer and consumer orientation, with the ability to balance internal and external stakeholder needs
• Excellent communication skills, with proven effectiveness when working with product management, sales teams, and customers
• Nice to have: basic graphic design capabilities (knowledge of image and video editing tools is a plus) to support localization and execution of centrally developed content — not for content creation
• Solid digital marketing skillset, including social media and web analytics
• Fluent in English (written and spoken) and excellent command of the local language
• Strong personality with the confidence to challenge the local organization on medium- to long-term marketing strategy, going beyond simply collecting input from sales and customers

What we offer you

• A key role with strong interaction between local and global teams
• Ownership and impact on brand strategy execution at country level
• Exposure to international stakeholders and best-in-class marketing practices
• A dynamic, collaborative commercial environment where your ideas matter
• Opportunity to grow within a global organization with strong brands and innovation focus

Contact details