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Trade Marketing Manager Greece & Exports

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Date: Jun 26, 2022

Location: Markopoulo Attikis (Athens), GR

Company: franke

About Franke

Franke is a world leading provider of products and solutions for residential kitchens, professional foodservice and coffee preparation established in 40 countries. At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.

Franke Home Solutions is the world’s leading provider of intelligent systems for food preparation and cooking, including sinks, taps, hoods, worktops, and cooking appliances. Systems designed to make every kitchen wonderful!

In this role, based in Greece, you will contribute by:

  • Development, budgeting & execution of the annual marketing plan
  • Customer / channel and competition analysis and evaluation.
  • Managing the product portfolio in coordination with Cluster Product Management
  • Development of Customers & Architects relationships
  • Responsible for B2C showroom
  • Implementation of the advertising and communication plan
  • Development of customer specific strategies for Key Accounts
  • Sales volume and turnover budgeting and forecasting.
  • Responsible for Product pricing and price lists.
  • Responsible for trade fairs, conference and other external or internal events
  • Ensure the effective presence in social media according to Group communication targets
  • Monitor the implementation of the marketing campaigns, ATL & BTL promotional initiatives, media plans, review expenditure vs. budget

Responsibilities and Competences

  • Development & Management of trade marketing tools (promotional leaflets,POS materials)
  • Customer Showrooms merchandising plan
  • Coordination of media firms and advertising agencies
  • Plan and implement sales promotions


Education and Experiences

  • Bachelor's degree in Marketing or Business Administration –postgraduate preferably
  • 3+ years in multinational companies

Qualification and skills

  • Very strong project management skills
  • Excellent communication and presentation skills
  • Problem solving, can-do attitude, analytical skills
  • Attitude to work in team integrating and coordinating the activities of other resources
  • Strong drive for results, attention to costs and ability to work under strict deadlines
  • Ability to manage multiple projects simultaneously and work in a fast-paced environment
  • Willing to travel locally and internationally (approx. 10%)
  • Fluent in English
  • Proficient in all MS Office Applications, especially Excel and PowerPoint

Additional information can be found at:


Important information to all Search Companies and Recruitment Consultants
Franke Group does not accept unsolicited assistance from search companies for employment opportunities. All CVs / resumes submitted by search companies to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.