Sales Manager Belgium

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

About the job

The Sales Manager is responsible for defining and executing Franke’s commercial strategy in Belgium across the home appliances and sanitary segments.
He/she drives sales performance, revenue growth, and profitability while strengthening the brand’s premium positioning across all distribution channels.
 

Your tasks

Key Responsibilities (Scope)
•    Full responsibility for the commercial P&L in Belgium
•    Strengthening Franke’s premium brand positioning
•    Customer portfolio development and retention
•    Leadership of the commercial organization

Commercial Strategy Definition
•    Develop the national commercial strategy in line with Group guidelines
•    Identify growth opportunities (markets, segments, channels)
•    Define commercial action plans by channel (DIY, kitchen specialists, wholesalers, specifiers, e-commerce)

Revenue Growth
•    Achieve revenue, margin, and market share targets
•    Develop and manage key accounts and major retail networks
•    Negotiate strategic commercial agreements
•    Monitor sales performance and adjust actions accordingly

Team Leadership and Management
•    Lead, motivate, and develop sales teams (field sales, KAMs, and potentially customer service)
•    Set individual and collective targets
•    Foster a high-performance and excellence-driven culture
•    Support team development and capability building

Channel Management
•    Structure and optimize distribution networks: 
o    Kitchen specialists
o    Sanitary distributors
o    DIY retail chains
o    Specifiers (architects, developers)
•    Develop strategic partnerships

Performance Management
•    Monitor KPIs: revenue, margin, sell-in/sell-out, market share
•    Analyze market trends and competitive landscape
•    Provide regular reporting to Group management

Cross-functional Collaboration
•    Work closely with marketing, supply chain, and customer service teams
•    Adapt product offerings to the Belgian market
•    Contribute to new product launches

Requirements

Education
•    Master’s degree (Business School, Engineering, or equivalent)
Experience
•    Minimum 10–15 years of commercial experience
•    Proven experience in: 
o    Home appliances, sanitary products, or kitchen equipment
o    B2B and B2B2C distribution environments
•    Strong people management experience
•    Experience in an international environment is a plus

Key Skills
•    Leadership and team management
•    Strong negotiation skills
•    Strategic mindset with a results-driven approach
•    In-depth knowledge of Belgian distribution networks
•    Strong business and financial acumen
•    Key account management expertise

Languages
•    Fluent in French and Dutch
•    English fluent (international environment)

Personal Attributes
•    Entrepreneurial mindset
•    Strong customer orientation
•    Influencing and persuasion skills
•    Agility and adaptability
•    Excellent communication skills
•    Resilience and results-driven mindset
 

What we offer you

• Meal vouchers
• Possibility of homeworking
• Eco vouchers
• Comprehensive DKV insurance: hospitalization, dental care and outpatient care
• Leave: 20 legal vacation days + 12 ADV days
• Group insurance (Vivium)