Intelligence Key Account Manager (Trade Marketing)

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

About the job

The I-KAM (Trade Marketing Manager) is responsible for developing and implementing marketing strategies designed to increase demand and sales of the company's products through distribution channels. He/she is also responsible for all pricing and discount policies practiced and the verification of their goodness in the market. Reporting directly to the Head of sales Italya, he/she works closely with the sales, marketing, and product management teams to create and manage effective marketing programs that support the company's commercial objectives.

Your tasks

- Define the sales list and promotional activities for the commercial year, declining the company's commercial policy on all sales channels and verifying, with appropriate benchmarks, the correct positioning of the product.

- Development of marketing strategy for the distribution channel: define and implement marketing and promotion plans aimed at supporting product sales at retailers and points of sale. Collaborate with the sales team to ensure alignment of marketing efforts with sales goals.

- Provide support to the marketing team in developing POS materials to assist retailers in effectively promoting products and increasing sales.

- Monitor and evaluate the performance of marketing/sales activities by analyzing sales metrics, profitability and other key performance indicators. Use data to optimize marketing/sales strategies and identify opportunities for improvement.

- Market Research: Conduct market research to better understand customer needs, industry trends and competition. Use research findings to inform marketing decisions and develop new strategies.

- Collaborate with the product management team to develop new products and services

Requirements

Bachelor's degree in marketing, business or related field.

Previous experience in marketing or sales, preferably in retail or consumer goods.

Excellent communication and interpersonal skills.

Strong analytical and results-oriented skills.

Thorough knowledge of marketing principles and branding techniques.

Ability to work independently and manage complex projects.

Customer orientation and ability to understand market needs.

What we offer you

• dynamic, international scale-up company as we blaze new trails and shape the future. 
• talented and passionate team that will give you the opportunity to learn from the best and grow your career.
• flexible and balanced remote working conditions (hybrid).

Contact details